Define the audience
- Participant list
- Organization groups
- Campaign objective
Agreed campaign audience
← Services
Xcitium offering
Phishing Simulation
Training exercises to assess phishing resilience. PhishIQ uses industry-specific scenarios in quarterly or on-demand campaigns; users who click are directed to relevant coaching.
Discuss your requirements ↗
Human risk assessment
From audience to behavior change
An industry-aligned campaign is shaped around participant groups and realistic attack techniques; observed interactions guide targeted coaching.
Training message
Shape the scenario
- Industry context
- Learning objective
- Campaign period
Industry-aligned simulation scenario
Simulation link opened
Scenario-linked coaching
Target coaching and practice
- Interaction records
- Learning needs
- Next campaign
Targeted coaching and campaign plan
01
Define the audience
The program owner identifies participant lists, organizational groups and the campaign objective. Industry, roles and selected risks guide scenario relevance; delivery arrangements are agreed so results can be meaningfully reviewed.
Campaign inputs
- Participant list
- Organization groups
- Campaign objective
Workflow
- Segment the audience
- Set the objective
Deliverable
Agreed campaign audience
02
Shape the scenario
Specialists select an email scenario suited to the season, organization type and industry. The campaign reflects real attack techniques and can run quarterly or on demand; links lead to training domains.
Campaign inputs
- Industry context
- Learning objective
- Campaign period
Workflow
- Choose a scenario
- Schedule delivery
Deliverable
Industry-aligned simulation scenario
03
Measure user behavior
Participation, clicks and repeat results are tracked during the campaign. Interaction with a simulation link shows which cues a participant may have missed; reporting summarizes observed behavior and participation across groups.
Campaign inputs
- Delivery results
- Participation data
- Click outcomes
Workflow
- Track results
- Review behavior
Deliverable
Campaign behavior report
04
Target coaching and practice
A participant who clicks can be directed immediately to remediation training related to the scenario. The program owner reviews results, identifies groups for further practice and chooses a theme for the next campaign.
Campaign inputs
- Interaction records
- Learning needs
- Next campaign
Workflow
- Assign targeted coaching
- Choose the next theme
Deliverable
Targeted coaching and campaign plan
The exercise measures observed behavior and connects each interaction to relevant coaching and a decision about the next campaign.
Learning example
Exercise: inspect a suspicious email
This is a learning example. Review the message cues, then compare reporting it with opening its link.
Learning example.example
Hello,
Payment for the attached invoice must be approved today. Open the page below to review the details.
This example link is inactive and collects no information.
How would you respond?
Safe choiceSafe choiceWhat happens after your choice
Good choice: you reported the suspicious message
Reporting is the safe response. You chose the right step in this exercise; the purpose is to teach, never to shame employees.
Capabilities
Fit the way your team works
Core capabilities
PhishIQ uses industry-specific scenarios in quarterly or on-demand campaigns; users who click are directed to relevant coaching.
Deployment and fit
Managed delivery includes campaign design, sending, whitelist/greylist testing, participation tracking and audit reporting.
Compare approaches
Service role and adjacent approach
| Consideration | Phishing simulation | Cybersecurity awareness education |
|---|---|---|
| Primary focus | Safe test of phishing response. | SAFE courses are a broader program for building safer work habits. |
| Workflow | Deliver scenario, measure response and coach. | The program manages courses, topic selection, LMS enrollment and ongoing learning. |
| Output and handoff | Campaign report and targeted coaching. | Provide learner enrollment and course-completion information. |
Before you start
Validate the campaign safely
Test the scenario, delivery, exceptions and coaching flow with a small group; approve communications and data retention before expanding.
- 01
Which user groups and scenarios will the campaign target?
- 02
Will the mail administrator join delivery testing?
- 03
Who can access click data, reports and targeted coaching?
Evidence for your evaluation
In practice
An invoice-themed phishing exercise
Agree the campaign objective, participant groups and sector-relevant scenarios up front. PhishIQ can use industry scenarios and run campaigns quarterly or on demand.
What your team gains
- 01
Measurable campaign results
- 02
Measured user behavior
- 03
Targeted remediation training
Before you decide
Questions, answered
How is a simulation run?
A PhishIQ campaign selects a scenario and audience, schedules delivery, validates mail flow and tracks results.
What happens after an employee clicks?
An employee who clicks can be directed to relevant coaching; validate that flow in the pilot.
What does the report show?
Reports capture campaign participation and behavior; agree the user list and retention rules in advance.
Next step
Discuss your requirements
Tell us about your environment and priorities to discuss the right solution, pilot scope and rollout in Azerbaijan.