Key takeaway
The partnership aims to bring Xcitium’s portfolio to a broad UK reseller and service-provider network through Westcoast Cloud’s distribution, training and support.
UK distribution agreement
In February 2026, Xcitium announced a distribution partnership with Westcoast Cloud. The distributor will bring Xcitium EDR, MDR, XDR, ransomware protection, vulnerability management and automated containment to the UK channel.
What the partners said
Westcoast Cloud Head of Cloud Product Ben Feurtado contrasted the industry’s focus on detection with Xcitium’s aim to stop threats before they can compromise an endpoint. Xcitium Founder and Chairman Melih Abdulhayoglu said Westcoast Cloud’s distribution reach and channel experience would help serve UK resellers and service providers.
Westcoast Cloud’s channel role
Westcoast Cloud describes itself as a UK cloud distributor within ALSO Group and says it is trusted by more than 700 partners. Its offer also includes training, technical support and marketing services, with an emphasis on long-term partner relationships.
The wider ALSO ecosystem
Westcoast Cloud’s membership in ALSO Group connects the distributor to Europe’s ICT ecosystem. In the February 2026 announcement, ALSO said it operates in 31 European countries and offers products from more than 800 vendors across over 1,680 categories.